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Real Cocktails RTD Family
#1 brand

Product Details

final product details

Tasting Notes & Nutrition

marg with nutrition
Zero Proof Margarita
marg nutrition
g & t with nutrition
Zero Proof G & T
g & t nutrition
spritz with nutrition
Zero Proof Spritz
spritz nutrition

Scannables & Specs

final marg upc

 

Selling Tools & Insights

RTD Off Premise Sell Sheet

Download HERE

RTD On Premise Sell Sheet

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RTD Tasting Mat

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RTD Sell Deck

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final RTD growth
final insight ritual
built the category
Screenshot 2026-05-22 101313
why ritual wins
drinker

RTD Selling - What to Bring

final what to bring

RTD Selling - Mental Checklist

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Elevator Pitch - Off Premise

off pitch
off 2
Screenshot 2026-05-22 111501
Know Your Tasting Notes

Elevator Pitch - On Premise

on pitch 2
on pitch 3
Screenshot 2026-05-22 111501
Know Your Tasting Notes

Staff Training

staff train

Retail Visibility Tools

final print pos
final display pos

Off Premise Execution Standards

Screenshot 2026-05-22 105417

On Premise Execution Standards 

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Menu Standards

Screenshot 2026-05-22 105851

Digital Assets

RTD Educational Card

Download HERE

RTD Digital Banner - Horizontal Banner

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RTD Digital Banner - Horizontal Banner 2

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RTD Digital Banner - Vertical Banner

Download HERE

RTD Digital Banner - Vertical Banner 2

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RTD Digital Banner - Square 1

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RTD Digital Banner - Square 2

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Ritual Zero Proof RTD Digital Toolkit
Scan QR code to access
Insight #1. IWSR, https://www.theiwsr.com/insight/key-statistics-and-trends-for-the-us-no-alcohol-market/.; 2. NIQ L52 w/e 10/25/25 Census xAOC + Liquor + C Store + Military.
Sources: ​1Numerator Leakage Tree Analysis (Adult Non-Alc RTD Shopper with TWM Focus) 7/29/24–7/27/25 and a Numerator Advanced Adult Non-Alc RTD Shopper Profile 08/01/24–07/31/25; FY27 Consumer Trends Framework, IWSR No/Low Alcohol Strategic Study 2025
Insight #2.  Nielsen Total US Census xAOC + Liquor + C Store + Military L52wks w/e 10/25/25; 2. Nielsen Total US xAOC + Liquor + C Store + Military LTM through 10/4/25