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The #1 NON-ALCOHOLIC SPIRIT 2

Founded by best friends, born on a cutting board, and perfected across hundreds of iterations.

Ritual was created because we love a good cocktail, with or without alcohol

Screenshot 2026-02-12 114901

Product Lineup

agave
AGAVE SPIRIT ALTERNATIVE
 
Notes of earthy blue agave and a smoky aroma, tempered with a hint of rock salt and backed by a clear burn.
gin
GIN ALTERNATIVE
 
Crisp and refreshing, with lively botanical notes accented by cucumber and sharpened by juniper. 
rum
RUM ALTERNATIVE
 
Warm vanilla, toasted spice, and the velvety decadence of dark rum. Luscious ripe banana and burnt orange complement cloves and star anise.
whiskey
WHISKEY ALTERNATIVE
 
All the oak, vanilla, and soul-warming heat of whiskey. Complemented by notes of stone fruit and caramel. 
aperitif
APERITIF ALTERNATIVE
 
Bright, full of botanicals and bittersweet citrus with a spiced finish.  Combines the assertiveness of Italian aperitivo with the complex sweetness of French vermouth. 

Serve Strategy: Keep it Simple

agave cocktails
AGAVE SPIRIT ALTERNATIVE
gin-2
GIN ALTERNATIVE
rum-1
RUM ALTERNATIVE
whiskey-1
WHISKEY ALTERNATIVE
aperitif-1
APERITIF ALTERNATIVE

Insights & Selling Tools 

Non-Alc projected to hit $5 billion by end of 2028 *

1 billion
ritual glass
ritual no calories
Beverage Profitability Calculator
Batch Recipe Guide
Evergreen Sell Sheet

Download HERE

Portfolio Recipe Card

Download HERE

Logo - Standard Black

Download HERE

Digital Assets - Other

Available on www.diageonow.com

Educational Videos

Ritual University
Educational Video: How to Sell Ritual On Premise
Educational Video: How to Sell Ritual Off Premise
Educational Video: Distributor Guide to On Premise
Educational Video: Distributor Guide to Off Premise

Retail Visibility Tools

racks
 
Ritual banner
 
happy hour posters
 
cocktail booklet
recipe tearpads
shelf talker
Shelf Talkers
table tent
 

Common Questions

What is the Best Way to Try Ritual?

The best way to try Ritual is in a cocktail.

How Is It Made?

Ritual is blended from all-natural botanicals and pure ingredients.

How Is the Alcohol Removed?

We are not a distilled product so it never contained alcohol.

What Is the Shelf Life?

Unopened - 20 months.

Once opened - 12 weeks. 

No refrigeration necessary.

What Size are the Bottles?

750 mL bottles / 6-pack case

US 3-Tier Distribution

Ritual Distribution Map - July 2025
* Get Promoted on our Store Locator Page

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RitualZeroProof.com  |  @RitualZeroProof
Sources *: IWSR http://www.theiwsr.com/insight/key-statistics-and-trends-for-the-us-no-alcohol-market/
Sources: 2: NIQ L52 w/e 10/25/25 Census xAOC + Liquor + C Store + Military