The #1 NON-ALCOHOLIC SPIRIT 2
Founded by best friends, born on a cutting board, and perfected across hundreds of iterations.
Ritual was created because we love a good cocktail, with or without alcohol.

Product Lineup
AGAVE SPIRIT ALTERNATIVE
Notes of earthy blue agave and a smoky aroma, tempered with a hint of rock salt and backed by a clear burn.
GIN ALTERNATIVE
Crisp and refreshing, with lively botanical notes accented by cucumber and sharpened by juniper.
RUM ALTERNATIVE
Warm vanilla, toasted spice, and the velvety decadence of dark rum. Luscious ripe banana and burnt orange complement cloves and star anise.
WHISKEY ALTERNATIVE
All the oak, vanilla, and soul-warming heat of whiskey. Complemented by notes of stone fruit and caramel.
APERITIF ALTERNATIVE
Bright, full of botanicals and bittersweet citrus with a spiced finish. Combines the assertiveness of Italian aperitivo with the complex sweetness of French vermouth.
Serve Strategy: Keep it Simple
AGAVE SPIRIT ALTERNATIVE
GIN ALTERNATIVE
RUM ALTERNATIVE
WHISKEY ALTERNATIVE
APERITIF ALTERNATIVE
Insights & Selling Tools
Non-Alc projected to hit $5 billion by end of 2028 *



Beverage Profitability Calculator
Batch Recipe Guide
Evergreen Sell Sheet
Download HERE
Portfolio Recipe Card
Download HERE
Logo - Standard Black
Download HERE
Digital Assets - Other
Available on www.diageonow.com
Educational Videos
Ritual University
Educational Video: How to Sell Ritual On Premise
Educational Video: How to Sell Ritual Off Premise
Educational Video: Distributor Guide to On Premise
Educational Video: Distributor Guide to Off Premise
Retail Visibility Tools
Shelf Talkers
Common Questions
What is the Best Way to Try Ritual?
The best way to try Ritual is in a cocktail.
How Is It Made?
Ritual is blended from all-natural botanicals and pure ingredients.
How Is the Alcohol Removed?
We are not a distilled product so it never contained alcohol.
What Is the Shelf Life?
Unopened - 20 months.
Once opened - 12 weeks.
No refrigeration necessary.
What Size are the Bottles?
750 mL bottles / 6-pack case
US 3-Tier Distribution

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Sources *: IWSR http://www.theiwsr.com/insight/key-statistics-and-trends-for-the-us-no-alcohol-market/
Sources: 2: NIQ L52 w/e 10/25/25 Census xAOC + Liquor + C Store + Military

